Monday, February 25, 2008

Think of Aldi as a Parody of Ourselves

I find supermarkets absolutely fascinating. In a free market society we largely end up determining and reinforcing our own purchasing habits. When we step into a supermarket everything is custom-tailored to catch your eye, to make you want to buy it, to lay out in concise terms through clever packaging and branding just why you want it.

This is why Aldi is so interesting. Many supermarkets have a store brand, but it makes up such a small fraction of their sales that it doesn't really factor into the larger picture. While most supermarkets are filled with brand-name products, Aldi only has their own brand.

Now, if you are shopping at Aldi, you only have one reason to really be there... everything is dirt cheap. Why you're there and what you buy are pretty much predetermined by the time you walk in. So you won't be considering what particular brand or type of cheese you want, you get what they have: Happy Farms "Brand" Cheese. Everything sold in Aldi is distributed by Aldi, but nothing bears a giant Aldi logo like a Wegmans-brand food would. Instead, all the labels are poor mimicries of why somebody might purchase this item. For instance, their low-fat cream cheese has a "Fit & Active" brand. Anything that can be deemed even slightly Mexican food, it is under the brand "La Mas Rica!" The bread is labeled under the brand "L'oven Fresh."

To try and sum up what I'm saying, Aldi has these strange brand names not out of necessity but out of precedent. We expect to see so many varied brands at our supermarkets that if everything had a giant Aldi logo front and center on it people would be unnerved by it to the point where they would be uncomfortable buying it. So, all their food has to have fake branding and feign the desire to impress people into purchasing them. So their entire branding scheme is a parody of what we want to hear, but don't necessarily need to because we have to buy it anyway 'cause its so damn cheap.

Sunday, May 07, 2006

Last entry, a shocking personal one!

Freshman year is over. I didn't do well enough to transfer to U of R. I'm stuck at Ithaca for the duration.

This is my fault, I will be the first to admit that I am too young to possibly comprehend what I need to do and when. Unfortunately as time passes I feel like I should know that by now, and that this skill just missed me along the way. Right now I'm worried about even staying in Ithaca, THAT is how bad I did this semester.

I have been able to get work done in the past of course, at the beginning of the year I did it with flying colors. I was the new prize of the History department, and then I died so quickly. When I had my social structure at home I could get by. The excitement of college allowed me to jump into things but once I alienated all those around me (I'm not easy to get along with in the long-term and I have no intention of changing that) and I realized my social structure at home was no longer there to support me I collapsed. I kept falling very slowly, until I rolled off the precipice over finals week. I hope to recover next year, maybe I can still pull off U of R, with its massive history department and my best friend there.

My reform.

I don't hate the blog anymore. Good work, Sterbenk.

I understand, through my own use, the importance of blogs in today's media environment. They provide a truly democratic news source that people can turn to, as well as offer a growing check on the mainstream media outlets. I watched the South Park Mohammed controversy get picked up by the bloggers, and transfer to the mainstream. That was proof enough for me.

What I still dislike is how democratic it can be. The vast size of the internet permits a wide array of opinions, some of which could be dead wrong all the time... like a KKK blog. With all of these varying opinions having no check on their integrity, anyone can simply interpret these blogs as fact and ignore the rest. By selective reading, you can form anopinion that makes absolutely no sense whatsoever and feel completely right about it.

So I am neutral on blogs. That is a big step.


I will not keep this blog over the summer, as I will be cutting meat for most of it and won't have time.

Two I forgot, so this entry counts as one and a half.

I forgot to make two blog entries.


The Revolutionary Catechism - The Catechism is the instruction booklet of all who followed Russian anarchist Sergey Nechayev. He is responisble for the beginnings of the violent opposition to the tsar in the late 19th century. He wrote the chilling Catechism that removes the worth of a single human in the name of destruction. There is no end game, only the decimation of "the whole filthy order."

Sergey Nechayev died in prison after being convicted for attempts to murder the tsar. While in prison, someone did succeed in doing so, and it was suspected that he played a part in the planning from behind bars. This man stands alone in Russian history, known only for his desire to ruin, and this chilling document. Here are three of the points made:

1. The revolutionary is a doomed man. He has no personal interests, no business affairs, no emotions, no attachments, no property, and no name. Everything in him is wholly absorbed in the single thought and the single passion for revolution.

8. The revolutionary can have no friendship or attachment, except for those who have proved by their actions that they, like him, are dedicated to revolution. The degree of friendship, devotion and obligation toward such a comrade is determined solely by the degree of his usefulness to the cause of total revolutionary destruction.

13. The revolutionary enters the world of the State, of the privileged classes, of the so-called civilization, and he lives in this world only for the purpose of bringing about its speedy and total destruction. He is not a revolutionary if he has any sympathy for this world. He should not hesitate to destroy any position, any place, or any man in this world. He must hate everyone and everything in it with an equal hatred. All the worse for him if he has any relations with parents, friends, or lovers; he is no longer a revolutionary if he is swayed by these relationships.




Rebels of 1916 by Peter deRosa - Ireland had spent 700 years under English rule, and this attempt to break free of England has gone down as the most famous. They did not win, they did not come close, but it would be the blossoming of Ireland's long-dormant nationalist movement.

The Easter Rising of 1916 was led by a few poets who who knew more about stanzas than street-fighting. No more than one-thousand men, only half of which with guns, held Baile Átha Cliat (Dublin) for one week. The resulting execution of the rebel leaders caused Irish blood to boil, leading to the successfully fought Anglo-Irish war from 1919 to 1921. This book documents the affair from the very beginning, filling in conversations that nobody heard. The author makes note that this story is at times so incredible he has a hard time believing it happened. deRosa writes beautifully in prose so poignant that I wish I was serving under deValera, sniping British soldiers as they tried to cross the street.

Sunday, April 30, 2006

The plan for next year's room.

I have a double in Rowland right now. Next year I will have a single in Terrace 12. I am going to make my room a place for people to gather socially, despite it's compact size.

I will get a D-loft bed, which will allow me nearly 5 feet of space under my bed. Next to it I will build another loft, one five feet wide and 5 feet tall. On that loft I will keep my clothing, books, and storage items. Next to my bed will sit my desk, I will work on my laptop there.

Under my lofts is where the fun will be. Here is a floorplan:


I want to create a lounge atmosphere. A low ceiling with old Christmas lights will intensify the closeness. On the floor will be a futon mattress for people to lie down on. There will be a refrigerator stocked with fine drinks, including but limited to Saranac Root Beer, Champagne, and some high-end Bourbon (I'll only be drinking the Root Beer of course). My gorgeous speaker system will be present, and it will fill the cavern with a thick, rich sound. A television will have classic Nintendo games hooked up to it, as well as a DVD player for film screenings.

In this room I will throw "Gatsby Parties," lavish and intimate get-togethers in order to intensify the mystery surrounding myself (I say that with no delusion of pretentiousness). The gatherings will be every Friday night, I will wear my finest clothes, and all are welcomed to come.

My room will be awesome.

The Story of an Industrial Giant: The Devil in the Belfry

Devil in the Belfry has a history before it's namesake. We will begin there.

At random, Comrade Eryk met Comrade Crosby one day over a summer in 2003. After discovering similar interests, a band was proposed. This made Crosby's girlfriend, from now on referred to as Beelzebub, upset that she would have to share his time with this newcomer. She would remain a persistant problem for a year of time, impeding the progress of the band and nearly destroying the tentative friendship between the Comrades several times.

They began in Eryk's basement, under the pseudoname "Brave New World." This was changed almost immediately to "Catharsis." Both these names remain slightly irrelevant, because this moniker never left Eryk's basement. Eryk and Crosby's first lineup was Keyboardist Eli, Bassist and Backup Vocals Jenna, Drummer Talia, Guitarist Crosby, and Guitarist and Lead Vocalist Eryk. When they took the stage, they were "Magnus," in honor of Eryk's old chord-organ that was never actually used by anyone.

Magnus played one show with this lineup at a school talent show. The setlist included the songs "Catharsis" and "An Eye Made Quiet." The performance was questionable, as the band did not practice as much as they desired to. Tensions were heavy in the band betwen Talia and Eryk, and Jenna and Eryk, and Crosby and Eryk. Well, basically, everyone agreed that Eryk was being egomaniacal and wanted to sound like Thom Yorke. After this show Magnus disappeared until about April, where they geared up to play a show at Eryk's high school. Eryk's ego still inflated, he expected to win and do very well. Keyboardist Eli had left the band, and a third guitarist was added, Brower. Magnus performed four Beatles covers (as was the requirement), and they did a notably poor job attributed to musical indeciciveness and lack of practice. Eli's new band ended up winning the competition.

With Eryk now humiliated, he was humbled and no longer had any perceptions of superiority. For some time he desired to quit playing altogether. At this time Magnus disbanded again, for the final time. The recording of "An Eye Made Quiet" is the only surviving piece of their work.

The summer of 2004 brought the birth of The Devil in the Belfry, and the birth of a brotherhood between Crosby and Eryk. Over that summer, music was rarely played, and many spudguns were built. They bonded through a common set of interests yet to be fully exploited. Crosby also shed Beelzebub from his side, giving him freedom of expression he had not known nearly all his teenage life. Eryk had rebounded from the show thanks to the eventful summer, and was ready to play once more. The band was conceived over four pints of homemade mead, and they would rock free-market economies everywhere.

They practiced for some time, before the two of them appeared at a talent show on January 20th, 2005. Mike played up the event heavily, but they had no drummer to play with yet. Three hours before the show they contacted one-time drummer Kyle, who provided a perfect backing. Devil in the Belfry took the stage wearing Budionovkas and matching uniforms with a sense of social purpose rather than artistic duty. Eryk's lyrics were no longer radiohead ripoffs but of his own vision. His voice no longer tried to croon, but instead howl and swing acorss the stage. Crosby's stage presence had increased tenfold, and his ability and arranging music had reached new heights. They played two songs, "The Dromadary" and "Merry Way to the Gallows." While the Gallows received a mixed review (mostly for lack of instrumentation), the Dromadary became legendary. It caused a full uproar, as Devil in the Belfry emitted gamma waves of energy from the stage. It remains a flagship song in their performances.

Devil in the Belfry rejoined with Drummer Talia and attempted to play a Battle of the Bands. Armed with five well-crafted songs, they took the stage. Unfortunately, Talia's lack of skill was a burden to the performance, and her stagefright made things even worse. Along with technical mishaps by both Crosby and Eryk, Devil in the Belfry came in third place. This is understandable, as the second place band was crowd-pleasing ska, and the winning band had heavy influence over the judges table (girlfriends, brothers, etc).

During that performace Eryk and Crosby did not "acknowledge Talia" enough. This led her to quit the band violently, leaving blood on Crosby's hands, who had handled the situation alone.

The summer of 2005 proved to be exceedingly difficult for the Devil in the Belfry, they had a new Drummer Ken and Bassist/Flutist Melissa. Unfortunately these two could not practice often at all, and their contribution remained limited. It left the band stagnant, trying to force two members to catch up on years of work between Eryk and Crosby in a few days. Worse, Crosby fell seriously ill and did not leave his home. After this and several failed recording attempts, Devil in the Belfry called a hiatus while Eryk and Crosby seperated at their respective colleges.

While Crosby was having trouble finding comrades at Ithaca College, Eryk stumbled upon Daniel, guitarist and extraordinary drummer. Daniel took immediate interest in the Devil in the Belfry, and soon became a member. Crosby and Eryk are particularly pleased with his work, as it complements their original pieces rather than compromising them like their former drummers did. While they still lack a bassist, after nearly three years the Eryk and Crosby have formed an unbelievable musical experience, with much potential to overthrow the capitalist corrupters.

Wednesday, April 26, 2006



The Fools! The Fools! The Fools!

The last of these entries will be blatant self-promotion.

In order to successfully self-promote myself, I must begin to feed the search engines with key terms.

hackz
serialz
crackz
Halo 2
warez
hookups in [your town]
l33t
N'Sync Reunion
free pornography
cute kittens
registration code
full download
wild college girls
Half-Life pirated!
John C Calhoun

Now that every search ever done on the internet will come back to my blog, it is time to exploit the curiosity of visitors. I'm the man. Like, seriously everyone. I'm the friggin' man. Now my grades might not be perfect or my looks or BMI up to good scale, but I'm the man. I used a careful scientific method that includes perfect scores on these highly scientific devices:

http://www.pinrepair.com/arcade/griptea1.jpg TOP STAR ACHIEVED!
http://members.aol.com/kuhfeld/psycgraf.htm THE HEAD OF EINSTEIN!
http://www.kidzworld.com/site/p3327.htm ULTRA BFFAE!

So according to the scientific "Man" graph, I fall here:
Meryl -----------------*--Eric
Streep -----------------*--Sterbenk

This puts me a little bit ahead of Chuck Norris, but a little behind John C Calhoun. (to all the doubters: http://en.wikipedia.org/wiki/Image:JohnCCalhoun.jpeg) Unfortunately I'll never quite reach the caliber of men like Eric Sterbenk, but I can dream to better myself.

Since I'm the man, I can translate the results of these tests into several niche jargons:

I'm a level 12 fire-breather with fairydust shields and tungsten-based harpoons.

Uno, I'm like, uno. this guy.. who's uhh. y'know, just, uhh the guy. You know what I'm sayin.

1'm th3 m4n gµ¥$, $3r10µ$£¥. ¥0µ Ð0n't µnÐ3r$t4nÐ h0w 3£1t3 1 4m.

Sunday, April 23, 2006

An addendum to my series: The Linux Scare

This is an email I sent to my friend Ben that sums up the problem with Linux adoption perfectly.

Ben, Linux has just passed that threshold where it is useable for all. unfortunately, it is our generation (including people up to their late 20s) who keep linux outside the mainstream.

Our generation has been around computers enough to expect ease in fixing them. Windows? oh, you're missing a driver. OS X? oh, enable this. Linux? oh, run the bash and become root and modify the contents of this file. This is daunting to most, because 99% of us are computer-literate, not skilled in computers. The older generation, our parents and such, don't have these ideas of usability. No matter what the problem, they contact the Geek Squad or the younger kid in the family who has a knack for fixing machines. The elder generation just wants something to work fairly intuitively, which linux has done by now. I'll make a bet that if I met someone who never used a computer before and gave them a linux box with email, word processing, and internet clients, their complaints would be run-of-the-mill.

It is our burden to learn more and adopt linux, even if our generation believes in their ability to compute and doesn't want that compromised.

Thursday, April 20, 2006

Catholics against the Catholic League!

I was born and raised Catholic. Although I am not the greatest practitione, I do try to adhere to some of the rules of Catholicism. Unfortunately, some of the rules in our catechism distinctly do not sit easy with me. I permit homosexuality, women should be priests as well, and birth control is especially important in underdeveloped countries. These are some of the reasons I cannot fully grasp Catholicism.

My beliefs aside, I am adamantly opposed to the Catholic League. It is currently led by the outspoken William Donohue. I ask Donohue to resign, or at least become a part of the Catholic hierarchy.

If you ask me, the idea of a "lobbying" group that exists seperate to the church is completely protestant. What seperates Catholicism from Christianity is the structure it was founded on. Priests below Bishops below Cardinals below the Pope below God himself. Catholics are supposed to look to their church for spiritual guidance more so than their own Bible.

The Catholic League was originally founded by a Jesuit, which is just fine. Now that it has passed into the hands of a "nobody," their separation is complete and harmful. This League undermines the authority of the Catholic church by acting pseudo-autonomously. If the church wants to correct the ailing American-Catholic population, it is their burden to do so... not the League's.

Today's Catholicism is taking a disturbing trend of removing secularism and intermingling with politics in America. Of course, history saw this coming as that is what the church did in Europe in a very major way up to the Reformation. I think that the Catholic League is aiding this. For instance, Donohue got on President Bush's case when his holiday cards didn't mention Christmas in particular. I am with John Kerry when I say that you can practice your beliefs without imposing them on others via the state.

So I would form a group called Catholics against the Catholic League, but that would make me a hypocrite. I'd rather get married and have nine children.

Monday, April 17, 2006

A history of file sharing

I am compiling a history of my own file-sharing in the past. I no longer do these things and do not condone them in any way. I do not know whether the school would find this appropriate writing material, but all of this is true

First there was FTP sites. This was well before my time and I cannot speak about these with any clarity. As with anything server-based, this was iffy at best... of course file-sharing didn't hit the national spotlight until Napster.

Napster was based on centralized servers, and was easy to shut down. Despite some clamouring for the glory days of Napster, they simply weren't that great. You could only download from one user at a time, one file at a time, and it had to be a music file of usually poor quality. There were hardware limitations involved, but still, they were not glory days.

Then I used KaZaA. KaZaA offered the ability to download from multiple users at once, as well as several different filetypes. KaZaA was decentralized, therefore it was hard to get caught despite the RIAA's publicity stunts. I loved it for what programs I could get, but that was also the reason I stopped using it. KaZaA had malware all over the network, and lots of it made it to my machine. Fortunately, most of the time I had the right software in place to stop it. Then came eDonkey.

eDonkey was a smoother version of KaZaA, with more options and no malware. The networks were hybrids, running on the users and servers. Most of the servers were based in Europe, making them harder to shut down by the RIAA. After I left for college I stopped using eDonkey and began to simply borrow CDs from friends who are music buffs.

What is the buzz now? Bit Torrent of course. Bit Torrent is completely decentralized and can be used to sent practically anything anywhere. Plus, some Bit Torrent hosts, called trackers, function in private communities and are nearly impossible to track.

Bit Torrent, and every evolution in file-sharing, remains one step ahead of those looking to shut it down. Bit Torrent will be their hardest case yet.

Root Beer is my nectar, and it surprises me when so few believe the same.

Root Beer is a drink that is unique to America. It still is relatively unknown to the rest of the world. Root Beer is seperate from most other soft drinks for being a conceptual drink. Coke is Coke, and Pepsi is Pepsi, but not all Root Beers are created the same. Some are much better than others, some are absolutely awful. Most Root Beers are traditionally fermented in order to carbonate them, but that practice has died out in most commercial brews. Here are my comments on a few of them:

Barq's: Everyone who loves Root Beer hates Barq's. I appreciate it for what it is, a Root Beer that tastes way to much like Coca-Cola. So if you want that kind of taste, which is fairly bitter and not very frothy, go for Barq's.

Stewart's: My favorite Root Beer, but mostly for sentimental reasons. Stewart's Drive-ins are quite possibly the greatest place to get food on the Jersey Shore (tied with the Windmill). My best friend and I would go to Stewart's and get Root Beer in frosty mugs and cheese fries. So many cheese fries.

Jones: Overpriced crap. Sorry hipsters and Target shoppers.

Mug: Same thing that Barq's has going for it, only Pepsi-based instead. This actually works a little better, not as bitter. I find this odd because I never liked Pepsi.

Saranac: The champagne of Root Beers. Open it over a trash can and drink whatever froth you can. When kept cold, it is rich and sharp. At four dollars per six pack, it's a great value as well. Available at your local Wegman's.

Ithaca Root Beer: We're all very lucky. It's expensive, but enjoy it. Wonderful brew that I sorely missed over winter break.